Snapchat dawned the new Bob Marley filter in honor of 4/20, and people were not pleased. Many people saw it as glorified blackface and took to Twitter to voice their complaints.
The filter gives you dreadlocks and a darker complexion, and I have to wonder how did Snapchat not expect this backlash? Blackface is not acceptable, and it has caused its fair share of PR nightmares for schools, people or companies that steered too close to it. (Like the time a kid wore blackface to portray Nicki Minaj at school and made national headlines for it.)
Other people saw this filter as a way of mocking Bob Marley’s legacy.
Needless to say, very many people were not happy with this filter, and Snapchat has yet to reply.
This Bob Marley snapchat filter is absolutely a terrible (racist) idea.
— The Lizard King (@GrumblyGrumblat) April 20, 2016
I have a serious issue with the 4/20 filter on @Snapchat It’s racist and the commercialization of Bob Marley is sickening.
— Skylar (@SkylarSincerely) April 20, 2016
I dont think its racist to have bob marley as a snapchat filter for 4/20 i just think its really demeaning.
— USAIDITWRONG (@systmbraika) April 20, 2016
Done with racist @Snapchat filters. Yesterday’s bindi filter, today’s blackface filter, and a history of whitewashing “beauty filters”
— hignettflix n’ chill (@hignettflix) April 20, 2016