Snapchat receives backlash for ‘racist’ filter

Snapchat dawned the new Bob Marley filter in honor of 4/20, and people were not pleased. Many people saw it as glorified blackface and took to Twitter to voice their complaints.

The filter gives you dreadlocks and a darker complexion, and I have to wonder how did Snapchat not expect this backlash? Blackface is not acceptable, and it has caused its fair share of PR nightmares for schools, people or companies that steered too close to it. (Like the time a kid wore blackface to portray Nicki Minaj at school and made national headlines for it.)

Other people saw this filter as a way of mocking Bob Marley’s legacy.

Needless to say, very many people were not happy with this filter, and Snapchat has yet to reply.


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